Instagram advertising cost - How much do Instagram ads cost? When it comes to Instagram ads where we have a destination URL, we’ve been seeing link click cost per click (CPC) range from $0.50 – $0.95. When it comes to CPC ...

 
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1. CPC (Cost Per Click) This measures how much it costs to generate a click, through your Instagram ad. 2. CPM (Cost Per 1,000 Impressions) This tells you how much it costs for you to deliver your …The average online advertising rate for online banner ads can range from Rs 50 to Rs 150, while the average rate for online video ads can range anywhere from Rs 100 – Rs 400. Here are some basic … Learn how much Instagram ads cost, what factors influence your budget, and how to compare them to Facebook ads. Find out the average prices per click, impression, and engagement, as well as the best practices for optimizing your campaigns. Are you looking for ways to get more followers on Instagram? If so, you’ve come to the right place. With a few simple tips, you can get 1K free Instagram followers instantly. Here ...The cost to advertise on Instagram depends on several factors like the mobile device you’re targeting, demographics, day of the week and whether your ad is …Instagram now allows you to add linked profiles, hashtags, and one website link to your bio. Learn how to add all three with this easy walk-through. Trusted by business builders wo...Generally speaking, CPC for Instagram ads is around 20 cents to $2 USD, and CPM for Instagram ads is around $5 USD per 1000 impressions. But remember, these are very loose numbers, and are only meant to offer general direction. When it comes to Instagram Ads, there is no one-price-fits-all.The cost of Instagram ads is highly dependent on a variety of factors – there is no average or benchmark price. Some cost factors include your target demographic, industry, or time of year. The best way to evaluate your budget is to set up a draft campaign in Ads Manager and look for the Audience Definition and Estimated Daily Results …When figuring out what Instagram ads cost, it helps to investigate how Instagram Ads Manager works. Take a look at the various contributing factors that go into the cost of Instagram ads: 1.The percentage of your budget that you’re willing to spend on Instagram ads. 2. The Relevance Score for your Instagram ad.Instagram advertising is a low-risk, cost-effective advertising strategy. As we mentioned before, when you use Instagram ads you only pay when users either see or click your ads. And while there are many factors which will determine how much you pay per click/impression (such as location, industry and ad placement), you’ll find that Instagram ...In today’s digital age, social media platforms have become an integral part of our lives. One platform that stands out among the rest is Instagram.com. With its visual appeal and m...Choosing between Tumblr or Instagram is not a matter of one service being better than the other. Which one you should use entirely depends on what you want to use it for. Whereas I...The average cost for most Instagram ads is $0.50 to $1 per click. If you want to get 100 clicks for your Instagram ad, plan to spend $50-$100 in most cases. These averages do not present the complete picture of advertising on Instagram. Once your business uses Instagram ads, you will better understand …Generally, Instagram charges around $0.50-$0.95 against a cost-per-link click campaign. If you take all metrics like clicks, likes, comments, and shares into account, the ads’ cost-per-metrics lies in the range of $0.40-$0.70 mostly. The cost-per-mile on Instagram ranges between $2.50-$3.50.Since 2014, The Shade Room has quickly amassed a following of over 25 million across Instagram, Facebook, Twitter, YouTube, GIPHY and The Shade Room website. TSR has reigned as the 3rd most engaging platform on the entire Instagram app for the past two years.* ... Display Advertising. Social Media Advertising. Email Marketing. Video …In today’s digital age, social media platforms have become an integral part of our lives. One platform that stands out among the rest is Instagram.com. With its visual appeal and m...Instagram is more than just a place to post pictures and build up followers: it’s one of the most powerful advertising tools out there. With a potential reach of 849.3 million users, Instagram is the ideal social media platform for brand awareness and sales – especially now that they’ve joined forces with Facebook to create a highly streamlined and …The cost of Instagram ads varies depending on impression or click-through. They can cost on average between $0.20 and $2 per click or $6.70 per impression. They can cost on average between $0.20 and $2 per click or $6.70 per impression.Inkjet printers are ubiquitous nowadays, but not all of them use ink cartridges. HP has developed a new printing technology called Insta Ink that doesn’t require any cartridges. He...In today’s digital age, having a strong social media presence is essential for any business. One platform that is particularly popular among businesses is Instagram. The first step...So here below we mentioned some average ranges for Instagram ads cost in India: Business Benchmarks Ads Cost; Instagram CPM (Cost per 100 Impression) Rs. 8 to 12: Instagram Cost Per Link Click: Rs. 0.48 to 2.8: Instagram Cost per Acquisition: Rs. 45 to 2000: Instagram Cost Per Lead: Rs. 4 to 1500: Instagram Cost Per View: Rs. 0.3 …Revealbot found the average cost of Instagram ads is $1.17 per click (CPC) and $7.01 cost per 1000 impressions (CPM). But your total Instagram ad costs will vary based on your target audience, industry, and the type of ads you use.Average Instagram Ads Cost Per Click. The average cost per click (CPC) on Instagram varies widely based on factors like industry, target audience, and ad quality. Generally, businesses can expect an average CPC ranging from $0.20 to $2.00. It’s important to remember that this is a broad average, and your specific costs could be …Studies by Socialbakers suggest that the average CPC for Instagram depends on the ad’s placement. For feed posts, the CPC is around $.60. CPC for Instagram Stories is cheaper, around $.40-.50. CPM for feed posts is usually around $1.70; Story ad costs are around the $1-1.15 mark. Usually, CPM ends up being more expensive …The average cost of Instagram advertising in India varies depending on the factors mentioned above. However, according to recent research, the average cost per click (CPC) for Instagram ads in ... The average Instagram ads cost per click (CPC) is around $0.50 to $1.00 but can also reach up to $3.00 per click if you choose to advertise in highly competitive industries like apparel. The highest CPC age groups are 18 to 24 , 25 to 34 , and 35 to 44-year-olds . Each click on Instagram is more than double the price of a click on Facebook and triple the price on Twitter at $3.56, which likely reflects the major competition for clicks on Instagram. At $5.26, LinkedIn actually has a much higher CPC than any of the other three networks. However, this doesn’t mean that LinkedIn’s ads are overpriced.The cost to advertise on Instagram depends on several factors like the mobile device you’re targeting, demographics, day of the week and whether your ad is …Advertising sales have exploded, going from $13 billion in 2019 to $46 billion in 2023. This marked the first time ad sales beat out Prime subscription sales ($47 billion …Automatically pause underperforming ads, increase budget on high performing campaigns, and more. We looked at $300M worth of ad spend to calculate the average cost per engagement (CPE) for Instagram ads. Plus, discover four ways to …Cost-per-click (CPC) and cost-per-impression (CPM) are the two bidding models that determine Instagram advertising costs. The average cost per click of Instagram Ads in Singapore is S$2.05, and the average cost per …Nov 1, 2021 · How much do Instagram ads cost? The average Cost Per Click currently sits between £0.30-£0.53 for all clicks – that includes link clicks, but also likes, comments and shares. For clicks on a destination URL, the CPC ranges from £0.38-£0.71 . The average Cost Per Engagement currently sits between £0.0075-£0.038 . Feb 22, 2024 ... Instagram advertising rates vary depending on the level of knowledge about advertising. In addition, some arrangements made while creating the ...Instagram ads generate sales with higher-order values. According to a 2022 study done by Visual.ly, over 1% of Instagram visitors purchase an item after visiting a site. That doesn't sound like a lot, but when you factor in that Instagram sits second behind Polyvore as having the highest average order value at $65.00.The two main Instagram advertising bid strategies are cost-per-click (CPC) and cost-per-impression (CPM). If you’re looking to drive conversions, the most cost-effective solution for your budget is to use CPC, as you won’t pay for users that simply come across your ad on their feed. However, CPM is ideal for generating …Average price per post of Instagram influencers worldwide in 2022, by number of followers (in U.S. dollars) Premium Statistic Average fraud rates of Instagram influencers 2019-2022Cost per Lead (CPL) $20 - $50. Cost per Acquisition (CPA) $50 - $200. Instagram Cost Per Click (CPC) The cost per click (CPC) for Instagram ads typically falls in the range of $0.40 to $0.70. This metric accounts for all types of clicks on an ad, including link clicks, likes, reactions, comments, and shares.Brand awareness: reach people more likely to pay attention to your ads and increase awareness for your brand. 2. Reach: show your ad to the maximum number of people. 3. Traffic: for clicks to your website or to the app store for your app. 4. Engagement: get more people to see and engage with your post or Page.How to report a problem on Instagram? This webpage provides you with the steps and tips to contact the Instagram support team and get help for various issues, such as account access, privacy, safety, and ads. Learn how to use the in-app feedback tool, the help center, and the report links to get assistance from Instagram.The cost of your Instagram advertising campaign depends on a number of factors including your placement, targeting, and competition. Having multiple competitors bidding for the same target audience will naturally bring up the cost, for example. That said, the cost per click (CPC) on Instagram typically ranges between $0.02 and $2. ...Meta’s platforms, including Facebook and Instagram, went down for thousands of users on Tuesday, because of what the company called a “technical …How much does it cost to run Instagram ads? Understanding cost is an important part of learning how to make Instagram ads. Instagram ad prices vary by pricing model, and there are 3 choices: CPC (cost per click) CPM (cost per impression) CPE (cost per engagement) CPC can vary from $0.20 to $2, while CPM is …How much does it cost to do a YouTube ad? YouTube ads usually have an average cost-per-view of $0.010 – $0.030. The views you generate count toward your overall YouTube view count. The average cost of reaching around 100,000 views is around $2,000. Learn how much Instagram ads cost, what factors influence your budget, and how to compare them to Facebook ads. Find out the average prices per click, impression, and engagement, as well as the best practices for optimizing your campaigns. Billions of people use Meta apps to connect with people and explore topics they care about. Your Meta ads can show up as your customers explore their Facebook Feed or watch Instagram Reels or check their Messenger inbox. Businesses like yours use Meta ads to increase online sales, drive in-store traffic and find new customers.The cost of Instagram ads varies depending on impression or click-through. They can cost on average between $0.20 and $2 per click or $6.70 per impression. They can cost on average between $0.20 and $2 per click or $6.70 per impression.Instagram Cost Per Click (CPC) = $0.20 to $2.5. If you decide to run your Instagram ad campaigns per the CPM pricing model. You should expect to pay between $3.5 to $5.5 per 1000 views or visits. Instagram CPM (Cost per 1000 views or visits = $3.5 to $5.5. Even though Instagram is part of the Facebook Ad system, research from various experts ...Instagram Advertising 101 – Instagram Advertising Costs . When it comes to Instagram advertising, the money is where the rubber meets the road. Most ecommerce companies leverage Facebook heavily to drive sales. You may be surprised to find Instagram is considerably less expensive for paid advertising. You can control the …CPC is calculated by dividing the total cost of the ad campaign by the number of clicks it receives. For example, if an ad campaign costs £100 and receives 1,000 clicks, the CPC would be £0.10. According to WordStream, Instagram’s cost per click for ads with a destination URL ranged between £0.40 and £0.80 in 2021,There are just too many internal factors (such as ad relevancy) and external factors (such as competition) that come into play. However, there are average costs available, which will give you a rough idea of how much you may expect to spend on your Instagram ads: Average CPM = $6. Average CPC/CPA …In today’s technological world, social media platforms dominate the internet and Instagram is the biggest photo sharing platform around. Businesses can benefit from posting on Inst...Sep 27, 2022 · The average CPC for Instagram Ads that have a destination URL is $0.50-0.90 USD. WordStream also shared that the average Instagram cost per engagement in 2021 ranged from $0.01-0.05 USD, and that the cost per thousand impressions was $2.50-3.50 USD for high-performing campaigns. To determine the cost of clicks campaigns, you should multiply the average cost of each click by your campaign duration and daily click target. If you are using Facebook …Feb 21, 2024 ... $0 – $0.25 cost per click (CPC); $0.03 – $0.08 cost per engagement (CPE); $0 – $4.00 cost per 1,000 impressions (CPM). Image Source.How much do Instagram ads cost (2024)? What factors affect Instagram ad cost? Audience targeting. Ad format. Seasonal trends. Bidding strategy. Ad …Instagram Cost Per Click (CPC) = $0.20 to $2.5. If you decide to run your Instagram ad campaigns per the CPM pricing model. You should expect to pay between $3.5 to $5.5 per 1000 views or visits. Instagram CPM (Cost per 1000 views or visits = $3.5 to $5.5. Even though Instagram is part of the Facebook Ad system, research from various experts ...Jan 16, 2021 · In March 2021, the average Instagram CPM was between $2 – $20. Instagram ads CPM in 2021. As you can already see from the two charts above, the Instagram ads cost can vary a lot based on your Facebook ad campaign setup. For example, there’s a difference in Instagram CPC prices for various age groups. The highest CPC age groups are 18-24, 25 ... At the outset, the typical cost of Instagram advertising hovers between $0.01 and $3.50, given the chosen bidding mechanism. Instagram advertising costs can basically be divided into three sections – Cost per click (CPC), Cost per engagement (CPE), and Cost per thousand impressions (CPM). Instagram Advertising Cost in Singapore in 2020 Instagram advertising in 2020 is a lot different than the previous years. The channel has grown by leaps and bounds. Here are the important statistics around Instagram promotions. Instagram posts that have relevant hashtags have a 70% more higher engagement rate than posts that don’t have ...The same study by Social Insider shows that an average CTR on Facebook is 3.06%, while Instagram CTR is 0.68% percent. Almost 5 times is significant, and it is pretty clear that Facebook is far superior because the ads are cheaper and offer a much better ROI. 4. Advertising With Videos.You can run ads on Facebook, Instagram and Audience Network on any budget. Some people spend more on coffee each day than they do on their ad campaigns.Choosing between Tumblr or Instagram is not a matter of one service being better than the other. Which one you should use entirely depends on what you want to use it for. Whereas I... One Time: Up to 3 Sets of Custom Layout Display Ads - 24 Ads Total (8 images per set) Connected TV Commercial Ads (One Time) One Time: 1 15-second rapid ConnectedTV ad. One Time: 1 Set of Rapid CTV Ads 15 + 30 Seconds (2 videos total) Ongoing AdTechFX Programmatic Advertising Creative. Add 1 FuelFX Asset. How much do Instagram ads cost? Research by Revealbot shows the average cost of Instagram ads: $1.44 cost per click (CPC) $12.35 cost per one thousand impressions (CPM) But average cost-per-click also differs by campaign objective. As you can see below, Instagram ad CPC can range between 13¢ and $7.98, depending on …Feb 22, 2024 ... Instagram advertising rates vary depending on the level of knowledge about advertising. In addition, some arrangements made while creating the ...Revealbot found the average cost of Instagram ads is $1.17 per click (CPC) and $7.01 cost per 1000 impressions (CPM). But your total Instagram ad costs will vary based on your target audience, industry, and the type of ads you use. Calculating Instagram Ads Cost Example with Numbers. Consider an Instagram ad campaign with a $500 advertising budget, targeting a specific audience size. The results might be: 1,000 clicks (CPC calculation). 50,000 impressions (CPM calculation), reflecting the average cost per click. Instagram Ads Cost Calculator To determine the cost of clicks campaigns, you should multiply the average cost of each click by your campaign duration and daily click target. If you are using Facebook …Casey Leon. Try this simple Instagram Ad Cost Calculator for free. Instagram Ad Budget Calculator. Industry Competition: Instagram Ad Spend per …Instagram advertising spend. Instagram’s US ad revenues will total $30.14 billion in 2024, a growth of 17.1% YoY, per an October 2023 EMARKETER forecast. ... Advertising costs per thousand impressions on core Facebook grew 66% from Q4 2020 to Q4 2021, even as impressions decreased 22% over the …People in these countries will be able to subscribe for a fee to use our products without ads. Depending on where you purchase it will cost €9.99/month on the web or €12.99/month on iOS and Android. Regardless of where you purchase, the subscription will apply to all linked Facebook and Instagram accounts in a …Sep 27, 2022 · The average CPC for Instagram Ads that have a destination URL is $0.50-0.90 USD. WordStream also shared that the average Instagram cost per engagement in 2021 ranged from $0.01-0.05 USD, and that the cost per thousand impressions was $2.50-3.50 USD for high-performing campaigns. This is usually what Google ads operate on. But cost-per-mille (CPM) refers to cost per 1000 views or impressions. This means you pay a specific amount for every 1000 people who see it. You’re likely to pay roughly $5.00 per 1,000 visitors you receive. Typically, the price per ad depends on your demographics.Nov 26, 2019 · What does it cost to get started with Instagram ads? Because Instagram is owned by Facebook, all ad buys must be done within the parent platform. In fact, it is considered a mistake to split your Instagram advertising from your Facebook ads. On the platforms together, expect to spend at least $3000/month to get started. 5-Facebook vs. Instagram advertising costsWhile the Ads Manager is shared by Facebook and Instagram, advertising on the two platforms comes at different facebook ads cost (this is what it costs to promote on Facebook). Facebook has been around longer, has more data, and more ad spots than its adopted younger brother site, …Wednesday. 09:00am - 06:00pm. Thursday. 09:00am - 06:00pm. Friday. 09:00am - 06:00pm. With billions of users, Instagram is a supreme social media platform. Our agency delivers powerful marketing strategies that grab your customers’ attention.Instagram has started testing its new creator marketplace, a hub designed to help brands discover and reach out to creators about partnerships and campaigns. Instagram has official...If your business doesn’t currently have an Instagram account, you can use your Facebook Page name and profile picture to represent your business in your Instagram ads. (Note: you will need a Facebook Page to advertise on Instagram, even if your business has an Instagram account.) Getting Started. Sign in to Ads Manager and click Create an Ad.You can either sell your products or pay ads to promote your services to your target audience. Instagram has an average of one billion active users daily, and 90% follow a business account. From its inception in 2010, it has become a powerhouse when it comes to digital marketing. Its algorithm studies people’s behaviours and interests ... At the outset, the typical cost of Instagram advertising hovers between $0.01 and $3.50, given the chosen bidding mechanism. Instagram advertising costs can basically be divided into three sections – Cost per click (CPC), Cost per engagement (CPE), and Cost per thousand impressions (CPM). CPC is calculated by dividing the total cost of the ad campaign by the number of clicks it receives. For example, if an ad campaign costs £100 and receives 1,000 clicks, the CPC would be £0.10. According to WordStream, Instagram’s cost per click for ads with a destination URL ranged between £0.40 and £0.80 in 2021,How Much Does It Cost to Advertise on Instagram? A lot of businesses want to know how much Instagram ads cost before they take the leap. According to research by Revealbot, the average cost of running Instagram ad campaigns are: $8.83 CPM (cost per one thousand impressions) $1.28 CPC (cost per click)It depends. When you invest in Instagram ads, you can choose to pay for every click or for every 1000 impressions . Generally, a click may cost you $0.20 to $2.00, and different factors (which I’ll explain in a few seconds) can impact that range. On the other hand, 1000 impressions can cost about $6.70.Sep 27, 2022 ... Right now, we're going off 2021 data, and most data shows that Instagram's average CPC ranges from $0.40–0.70 USD. This includes all clicks, ... Get Started With Our Budget Recommendation. You can spend as little as $5 a day, but we recommend at least $20-50 per day to help your ad complete the Exploration Phase, which our system uses to learn who in your audience is most likely to take action on your ad. The faster your ad completes the Exploration Phase, the sooner we can optimize its ... AdEspresso recently dug into $100 million worth of Instagram ad spend in 2017, and found that the average cost per click (CPC) for Instagram ads in Q3 ranged between $0.70 and $0.80. While this is a helpful benchmark it will of course vary depending upon the auction, audience, competition, time of day, day of week, etc.Apr 2, 2021 · How Much Does the Average Instagram Ad Cost? The average Instagram ad costs depend on the bidding model. For a cost per click or CPC model, Instagram advertising cost can be anywhere from $0.50 to $3 for competitive industries such as the fashion industry. The same cost for a cost per impression or CPM model is $6.70 per 1000 impressions. The average cost of Instagram advertising in India varies depending on the factors mentioned above. However, according to recent research, the average cost per click (CPC) for Instagram ads in India is around ₹10-₹20.The Average CPC (cost per click) for Instagram Ads is about $0.70. Ad prices rise in competitive industries and may increase in audiences in the 18 to 24, 25 to ...Your Instagram ads cost can vary based on several factors. These can include the keywords you’re targeting, the size and type of audience you want, and even the kind of ad you’ve chosen to create. Most people measure Instagram ad costs in two ways: Cost per click (CPC): $0.20 to $2.00.

As promised, it’s time to calculate the costs of advertising on Instagram. If you’re using Instagram for business and want to advertise on this popular platform, you need to know the Instagram ads’ cost. Like other platforms, Instagram ad cost is influenced by a number of variables including campaign …. Best burger in san diego

instagram advertising cost

Go to Wix.com to create an account for your online store, or log in to your existing site. 2. Go to Your Site Dashboard. Select Marketing Tools, then Facebook Ads to get started on your paid ad campaign on Facebook and Instagram. 3.5 days ago · The average cost of Instagram advertising in India varies depending on the factors mentioned above. However, according to recent research, the average cost per click (CPC) for Instagram ads in India is around ₹10-₹20. How much will Instagram ads cost in 2024? One factor in the calculation of the cost of advertising is the number of advertisers that enter the auction to attract the attention of the same audience. So, with the advent of the pandemic, when the entire business was forced to "go" online as soon as …On average, Facebook ads cost $1.00 – $500.00 per month (63% of respondents). However, some companies spend upwards of $3000 per month on their Facebook ad campaign. How much you spend monthly can depend on your advertising budget and how much you pay per click, like, download, or 1000 impressions.The average cost of Instagram advertising in India varies depending on the factors mentioned above. However, according to recent research, the average cost per click (CPC) for Instagram ads in India is around ₹10-₹20.This is usually what Google ads operate on. But cost-per-mille (CPM) refers to cost per 1000 views or impressions. This means you pay a specific amount for every 1000 people who see it. You’re likely to pay roughly $5.00 per 1,000 visitors you receive. Typically, the price per ad depends on your demographics.Are you ready to take your social media game to the next level? Look no further than the Instagram app. With over a billion monthly active users, Instagram has become one of the mo...Feb 8, 2023 · Big Brother Instagram is watching and judging your success and failure. It’s another example of why active Instagram ads management is so important to your success. Actively monitoring and improving your Instagram advertising ultimately affects Instagram advertising costs now and in the future. 4.Competition. For a cost per click or CPC model, Instagram advertising cost can be anywhere from $0.50 to $3 for competitive industries such as the fashion industry. The …The more advertisers there are, the higher that drives the cost of Facebook advertising in South Africa. As you can see on the diagram below, Facebook is recommending that I spend at least R15.38 per day in order for my ads to run. When running Facebook ads in South Africa you can run them for as little or as many days as you like.As promised, it’s time to calculate the costs of advertising on Instagram. If you’re using Instagram for business and want to advertise on this popular platform, you need to know the Instagram ads’ cost. Like other platforms, Instagram ad cost is influenced by a number of variables including campaign …Before you choose which platform you want to use to advertise your business, you need to find the online advertising cost in Malaysia. The estimated Instagram advertising cost Malaysia 2020 is between $0.20 to $2 per click. While the estimated Facebook ads price Malaysia is $0.5 – $3,5 per click. Read also : How To Change Instagram To ...1. Convert your profile to a business account. You must set up a business account to run ads on Instagram. It’s free and takes just a few steps. 2. Choose a photo or video for …Instagram ads generate sales with higher-order values. According to a 2022 study done by Visual.ly, over 1% of Instagram visitors purchase an item after visiting a site. That doesn't sound like a lot, but when you factor in that Instagram sits second behind Polyvore as having the highest average order value at $65.00.Billions of people use Meta apps to connect with people and explore topics they care about. Your Meta ads can show up as your customers explore their Facebook Feed or watch Instagram Reels or check their Messenger inbox. Businesses like yours use Meta ads to increase online sales, drive in-store traffic and find new customers. At the outset, the typical cost of Instagram advertising hovers between $0.01 and $3.50, given the chosen bidding mechanism. Instagram advertising costs can basically be divided into three sections – Cost per click (CPC), Cost per engagement (CPE), and Cost per thousand impressions (CPM). Jul 20, 2021 · For high-performing campaigns, you’ll have to spend $2,50 – $3,50 on CPM this year. At the same time, the engagement cost will be around $0,01 – $0,05. According to the AdEspresso research mention earlier, Facebook’s CPM is almost twice higher than that on Instagram. Cost per Action (CPA). When you run ads through Facebook, you’re bidding in an open market. You’re essentially bidding to reach specific users, though you can optimize and pay for …75% of businesses are happy with the return on investment (ROI) they receive from YouTube ads. 53% of businesses spend $101 – $1000 per month on YouTube advertising. 48% of businesses …If you want to run ads on Instagram and you want your ad to reach almost 1000 viewers, you have to pay 3.5 dollars per visit. It means that the cost can be ....

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